business logic

The Commercial Logic of Cycling Tribes-Roadies v MTBiker v BMXers and so on

The Fat Cyclist recently posted a call for us to go beyond what could be labeled ‘tribalism‘ in the world of cycling. He writes There’s no reason in the world why cyclists should choose to be either strictly mountain bikers or road cyclists (or track cyclists, or cyclocrossers, or downhillers, or BMX-ers). Don’t be one or the …

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