consumer

Technology and Business is Not Either/Or – Magnesium Rising?

At the big trade shows, it’s always a good idea to have a plan of attack. Having people to see and appointments in the book is essential. Just as essential, however, is the meandering strategy. Besides from being great fun, you will come across things that you might not notice when you’re following the entries […]

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Humanity’s? Man’s? Woman’s? Greatest Invention.

The record-breaking woman cannot be graceful; the peculiar action of cycle propulsion at high speed will not permit it in her case, and as she poses in scorching attitude, twists her pedal as rapidly as she is able, and in fact centers all her attention and energy towards the attainment of speed, she cannot fail […]

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The Commercial Logic of Cycling Tribes-Roadies v MTBiker v BMXers and so on

The Fat Cyclist recently posted a call for us to go beyond what could be labeled ‘tribalism‘ in the world of cycling. He writes There’s no reason in the world why cyclists should choose to be either strictly mountain bikers or road cyclists (or track cyclists, or cyclocrossers, or downhillers, or BMX-ers). Don’t be one or the […]

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