marketing

The Great Divide – “Henry Ford is the Albert Pope of the Motor Car”

Readers of this blog may feel inclined to say “not again!” when I mention Iain Boal’s lecture on The Green Machine, at the Copenhagen Museum in April of this year. The quote which is the title of this post comes from that part of his talk dealing with “the great divide” in bicycle manufacturing–that between blacksmith/craftsman …

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Wheelbuilding 101 – Rims, Hubs, Spokes, and Cost Effectiveness

This is the first post of a few talking about wheelbuilding production issues. Technology is important but will not be the exclusive focus. Can’t be the exclusive focus. I’ll try to explain this later. The overall idea is similar to the principle discussed in a recent post: technological solutions must be cost effective. And I think cost-effectiveness …

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Technology and Business is Not Either/Or – Magnesium Rising?

At the big trade shows, it’s always a good idea to have a plan of attack. Having people to see and appointments in the book is essential. Just as essential, however, is the meandering strategy. Besides from being great fun, you will come across things that you might not notice when you’re following the entries …

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Compression Clothing Does Not Work

The Journal of Sports Sciences just published this article claiming to be the first study to evaluate the effect on endurance performance of different types of compression clothing with increasing amounts of compressive surface. Check out the abstract by following the link. The study was carried out on a group of 15 well-trained endurance athletes doing maximal and …

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